"When we look at the world through the lens of HOW, we see leaders shift, and others even transform, their habits of leadership from "command and control" to "connect and collaborate." It's a move from exerting power over people to generating waves through them."

One focus of Dov Seidman’s new book, How: Why HOW We Do Anything Means Everything, acknowledges the strong and immediate impact of social media on our business culture. People now have instantaneous access to the innermost workings regarding organizational conduct. In addition to all the elements of possible exposure, competition in the market has become quick to easily reproduce better, faster, and lower priced products and services.  Customers are quick to compare qualities, features, and price points; making it increasingly difficult to be distinguished.

Mr. Seidman distills a major factor; a spectrum of variation known as the “how.” He defines this as “the realm of human behavior—how we do what we do.”  The “how” provides the critical element of differentiation where organizations can “outbehave the competition and create enduring value.”

Through case studies, research, anecdotes and interviews, each chapter brings the reader closer to understanding the importance of creating more self-awareness among an organization’s culture. In particular, he focuses on “the ways of conducting ourselves in an internet worked world: transparency, trust, and reputation,” and why these aspects are essential to achieving global success.

"Stakeholders want to know HOW our organization behaves in all of its relationships, HOW our company creates the products and services they deliver, HOW profits can be generated in a sustainable manner and HOW we as  leaders intend to ensure that our company will thrive in a resilient way despite historically high economic volatility."