Some organizations have had the courage to ask, "How do we move from 'good to great'?" These organizations acknowledge they are good, but moving from "good to great" is the powerful challenge, requiring commitment, innovation, managerial courage, responsible governance, with passion for transformation. It is daily, hard, and invigorating work.
This Edward Jones advertisement is just one visible action step we have seen lately from the corporate world. In the new year, we should all ask "What are we doing today, in our own organization, that will build trust in this institution tomorrow?"
